Design thinking in Learning

[vc_row][vc_column][vc_column_text]Many companies are starting to embrace ‘design thinking in learning’. This means creating more personal and generally better experiences for our workforce development programmes. One driver for this change is the common use of social media and video in our everyday lives, think about your use of Linkedin, Facebook, Snapchat, Instagram and YouTube. They all … Read more

How Learning and Development Needs to Change

[vc_row][vc_column][vc_column_text]We are living in the knowledge economy, due to technology, workplaces are changing faster than ever. The knowledge economy was popularised by Peter Drucker in his book ‘The Age of Discontinuity’. We have seen how technology is disrupting the business world. In 2006, 4 out of 5 of the top global brands weren’t technology businesses, … Read more

Top companies that benefited from online learning platforms

[vc_row][vc_column][vc_column_text]The question of how best to communicate knowledge is one of the key considerations of any business plan. Organisations from all sectors, including corporate, non-profit and public sectors, have joined us in working to make the most of the web. They recognise the value of online learning platforms which can support lifelong development. Here at … Read more

What is eLearning Content Development and How to Create Successful Courses

[vc_row][vc_column][vc_column_text]eLearning content development E-Learning is one of the most cost-effective ways of training staff. If appropriate e-learning is implemented effectively, it can contribute to a measurable growth in sales – well trained staff leads to better business, and who doesn’t want that? However, there are multiple pot holes a business can fall into when organising … Read more

The Best LMS (Learning Management Systems) of 2017

[vc_row][vc_column][vc_column_text]In today’s hugely competitive business market, how to train staff to a high-level quickly and effectively, has become a key topic of discussion. One of the most cost-effective ways of training staff is through e-learning. Not only can e-learning save you money in terms of actual training costs, but if implemented effectively, it can contribute … Read more

Understanding Omnichannel: The Future of Modern Retail

[vc_row][vc_column][vc_column_text]This blog was originally published on our US website.   Currently, the retail industry is undergoing a profound shift. Price and product are no longer enough — modern consumers value seamless experiences across multiple devices and touchpoints. Multichannel retail, which refers to the consumer’s ability to interact with your business with various channels independently, such as a … Read more

Social Learning for a Retail Environment

[vc_row][vc_column][vc_column_text]Retailers and other sectors are now looking for a new platform for their learners, not a traditional Learning Management System or LMS as they are commonly known. Why is this? Well.. it could be a range of factors. For example, many retailers with store locations have high churn rates and a younger population.  This younger … Read more

Challenges and measuring training impacts in the FMCG sector

[vc_row][vc_column][vc_column_text]The Fast Moving Consumer Goods (FMCG) market is one of the largest in terms of spending per head in both training and elearning. This spend can be linked to concerns with: falling sales the apprenticeship levy competition Retail Sales Index: showing the slump in sales According to the Retail Sales Index, sales are declining. We saw … Read more

Retailers: How to manage that angry customer

[vc_row][vc_column][vc_column_text]We have all witnessed when an angry customer starts to take out their bad experience on the people around them, usually your staff members. Uncomfortable isn’t it? This can have a really negative effect on your other customers and your colleagues. The HSE (Health and Safety Executive) define work-related violence as ‘any incident in which … Read more

What’s your airline approach talent development?

[vc_row][vc_column][vc_column_text]We know about the fun examples in cabin crew training, namely the ‘Secret Code’ developed by EasyJet. It’s difficult to communicate in a huge aircraft with limited space, so you’ll often see cabin crew gesticulating to communicate to other members of the crew at the opposite side of the aisle.

The secret code

EasyJet’s Secret Code was developed for this purpose specifically, with special signals including:

  • bacon baguette
  • get the champagne
  • baby’s bottle needs warming

 

Source: easyjet.com | Secret code of cabin crew

Source: easyjet.com  | easyjet cabin member requests a bacon baguette

Although this is a funny example of how EasyJet have approached training their cabin crew on how to communicate, it works.

EasyJet: Training Programme

EasyJet have also opted an onboarding training programme prior to starting in the role. This model is common in corporate learning departments and provides the employee the opportunity to learn about the company culture and some of the skills they will need from day one.

EasyJet specifically on:

  • Safety and Equipment
  • First Aid
  • Aviation Security and Dangerous Goods; and
  • Customer Service and Cabin Service.

This method of flipped learning online means new employees can use the face-to-face onboarding training as more of a collaboration for questions and discussion with their peers.

Demand for pilots

According to Boeing, the aircraft manufacturer, 558,000 commercial pilots will be needed by 2034 to meet an increase in demand for air travel.  This equates to 28,000 extra jobs per year.  The significant increase in demand means higher pressure on the learning and development teams to deliver.

Sherry Carbary, VP at Boeing commented:

“Aircraft manufacturers, airlines, training equipment manufacturers, training delivery organizations, regulatory agencies and educational institutions are all stepping up to meet the increasing need to train and certify pilots and technicians.”

The RyanAir approach

With increased demands on air travel, airlines are looking to use learning and development as their model to ensure they remain competitive.  RyanAir have invested in their ‘labs’ project which includes IT recruitment in Poland and Spain.
Their European expansion included opening a training centre in London in 2016. The training centre is located near to Stansted Airport and was part of a £1.24bn investment in Britain.

Source: Ryanair.com | Ryanair – classroom

The apprenticeship levy

With the new UK apprenticeship levy now in play, many airlines are using this model to support the growing demand for talent to grow their skilled workforce.  Accordingly, British Airways’ Apprentice and Graduate Manager Karen Hewitt states:

“Apprenticeships are an excellent way to introduce talent to the workplace. You can learn new skills and gain vital on-the-job experience, all while earning a wage.  We are particularly proud of the retention rate of our apprentices – the majority of whom gain employment with the airline after their programme ends.’

As part of the new apprenticeship levy, airlines in the UK will now have to contribute 0.5% of their payroll to the apprenticeship programme. They will be able to use these funds to spend with specific approved government suppliers.

Heathrow Academy are training over 1,000 unemployed people, most of whom find a job at the end of the programme.  They are also providing levels 2 – 4 apprenticeships and have pledged to deliver over 500 this year.

Paula Stannett, Chief People Officer at Heathrow comments:

“There is a place for everyone at the airport – whatever your career ambition, we’ll help you get there.”

For more information about an airline’s successful training programme, read about JetBlue’s experience here.

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