Zara & Inditex
70:20:10 Social Learning Platform for a Leading High-Street Fashion Retailer.
01
The client and their environment
Zara and its parent company Inditex are one of the world’s largest high street fashion retailers, with over 7,000 stores across the globe.
With over 110,000 staff, Inditex’s corporate culture is based on teamwork and open communication – essential for any successful business – and their L&D needs to reflect this.
02
The training challenge
Inditex needed a social learning platform where its staff generated video content could easily be uploaded, accessed and shared to all employees, across the UK and Ireland.
They also wanted something that could provide flexible, Just-In-Time training, which would allow access 24/7, from any location.
Therefore, the elearning platform needed to be mobile, and designed to be compatible with all mobile devices e.g. tablet or mobile.
One of the key requirements was for the platform to be social, promoting online collaboration between both employees in the same store and those employees in other, UK and Ireland stores.
Inditex wanted to promote teamwork and interaction between all store members, creating a well integrated workforce.
As the content of the social learning platform would be generated by Inditex’s employees, it would also need to be reviewed before going live. This would ensure that no inappropriate content, or incorrect information would be uploaded.
Finally, Inditex needed a platform that was innovative and new, encompassing the vision and values of the company as a whole.
03
Our solution
Webanywhere worked in collaboration with Inditex to create a video based learning platform, that could be used ‘on the go’ and accessed from multiple devices, such as mobile, tablet, laptop and computer.
This platform therefore, was responsive in design, fitting proportionally to each screen. It could also be accessed anytime, anywhere, whether in store or at home.
INview as it became known, was based upon the 70:20:10 Social Learning Platform, which enables an organisation to make best use of its talent pool and share best practise online, in a cost effective manner.
It allows Inditex to capture the 90% of learning (70% on the job, 20% social interaction, with the other 10% from formal classroom training) that occurs in the workplace and share it internally.
The online retail training platform allows each employee to login to their own secure landing page and access video content that they require, allowing for personalised learning and knowledge sharing.
INview also allows for social interaction: employees can rate, comment and like the videos that are uploaded..
This in turn, would provide useful analytic data for managers, allowing them to see the most popular videos, see comments, likes and ratings. Therefore allowing them to see exactly what employees are thinking and what problems they may be facing.
04
The result
By using INview, Inditex saw some fantastic results, including:
- 80% saving in setup cost due to using open source technologies.
- An ongoing 60% reduction in compliance training costs.
- 25% increase in employee engagement.
Key benefits
- Training ‘on the go’
- Mobile responsive design.
- Intuitive interface.
- Promotes peer to peer learning and development.
- Enhances knowledge sharing.
- Engaging user driven content.
- ‘Just-in-time’ learning.
- Social media features, such as ‘like’ and ‘comment’.
- Perfect for online collaboration creating an employee community across stores.
- Staff generated content provides fantastic insights into the store process and challenges that employees may face.
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