MediaPharm work with pharmaceutical industry, pharmacy retailers and Primary Care Trusts (PCTs) to drive sales, marketing and brand recognition in pharmacy. Within this market, they identified opportunities to combine the drivers of mandatory CPD requirements, clinical and corporate governance, and the need to reduce costs and expenditure (something many sectors will currently empathise with) in a fully managed learning environment. However, this presented some challenges brought about by diverse audiences, with differing learning content and CPD requirements, and a need to incorporate an e-commerce solution to fit MediaPharm’s business model.
MediaPharm needed an easy to use interface to accommodate all training needs in one place; delivery of blended learning and reporting across a range of clients including Asda, The Co-operative, Sainsbury’s and Superdrug.
Because of the diverse audience needs of the pharmacy audience, Totara proved a versatile option for MediaPharm to use for their CPD Portal, CPDEasy.com. For their business audience, learners could access learning content covering key areas of pharmacy practice, according to their professional focus:
With CPDEasy for Industry, MediaPharm offers a CPD accreditation service and a whole range of tailored content from campaign reports to research outputs.
Totara has proved a successful solution for both MediaPharm’s business model and the clients whom they work with. Going forward, MediaPharm are confident in their adoption of Totara for moving with future requirements; not least because of Totara’s scalability and customizable nature as the pharmacy industry looks set to grow and take an increasingly prominent role in the healthcare sector over the coming years.
The open source nature of Totara LMS gives us the assurance of longevity and we also like the ethical approach with sharing best practice/ resources and development across partners. Totara is a good fit for the Pharmacy sector with many features ‘out of the box’ such as CPD tools and sophisticated reporting for managers.
MediaPharm’s Managing Director, Paul Lowndes
CPD Easy is a key professional and business asset. The multi-tenancy solution implemented by Webanywhere has allowed us to host several clients on the system, which means they have achieved economies of scale that they wouldn’t have otherwise with a proprietary LMS. Totara fits into our business plans as the software is constantly evolving at no extra costs to the end user.
Independent Pharmacy Board Member