We hope you find our infographic useful:

Main Challenges

1. High Competition

– 80% of medical device organizations employ less than 50 people

– Google, Apple, and Microsoft are entering the medical device market

2. Affordable Care Act

As a result of the Affordable Care Act of 2010, physicians keep losing their ability to be final decision makers when it comes to buying medical devices.

• 35% of doctors are employed either by a hospital or in a single or multi-specialty owned by a hospital.
• 14% are employed by a privately owned single or multi-specialty clinic.
• The number of primary care physicians employed by hospitals increased from 10% in 2012 to 20% in 2014.

Medical Sales Success

1. Knowledge Sharing

Make sure your marketing and sales teams are exchanging knowledge and data through a knowledge management tool, like Promatum.

More than 60% of companies who invested in collaborative frameworks achieved big gains in knowledge sharing and communication accuracy between marketing and sales.
2. Mobile Devices

In conjunction with sales CRM systems and apps, mobile devices can boost the efficiency of sales staff as well as support employees and medical liaisons.

Being able to access proprietary information and training from anywhere at any time, Sales reps are always ready to craft an effective sales pitch.
3. Assessment

Track sales activity and training through your sales enablement tool to ensure your Sales Reps are ready before their sales pitch.

The post Selling in the Medical Device Market appeared first on Webanywhere.

Advantages of microlearning?

Flexibility and accessibility. Modern learners have less time to attend traditional training and microlearning can be made accessible on any device which means that learning materials can be accessed whenever employees have spare time.

Knowledge retention. Microlearning allows employees to receive learning materials in small segments, therefore they have a chance to absorb and retain information quickly. The flexibility of microlearning makes it easy to engage in learning when and where learners prefer which means that they can find a perfect environment for their learning.

Engagement. Microlearning can include interactive activities like quizzes or games which can make learning process more engaging.

Are there any disadvantages of microlearning?

However, there are some disadvantages related to microlearning because not all employee training can be delivered through microlearning. Microlearning is not suitable for learning very complex tasks or skills. What is more, microlearning may not be the primary online training method for long-term performance goals because it is focused on more specific learning objectives.

Microlearning can be used as part of the overall online training strategy or on its own if it meets the needs of the business.[/vc_column_text][/vc_column][/vc_row]

The post Microlearning: The Future Of Corporate Training appeared first on Webanywhere.

A knowledge-sharing example

We asked Michael Weiss, co-founder of a multi-awarded company, C-4 Analytics, how his organization encourages employees to share their knowledge:

“Collaboration has to be baked into the corporate culture. The first step in that is removing yourself, as founder, president, CEO, etc., from the decision-making process. Give staff the autonomy to learn, recognize who has the ability to solve problems, then send people to that person so that they get in the habit of working with each other to achieve goals, rather than running to the C Suite whenever they have a question.

The second step is to formalize recognition of achievements. Each of our teams selects their best work each month and shares it with the company, either through our Intranet or at company meetings. We also single out people who have received specialized training, mastered a particular online platform or achieved exceptional results for a client. By acknowledging these individual success stories, we let employees know who to go to when they want advice or strategies.”

The Four-Process View

A knowledge-management system is also a great way to organize and locate necessary content for employees to address specific business tasks and projects. It’s important to remember, though, that knowledge management is a concept and not a technology. Jeetu Patel and Jeff Angus came up with a four-process framework of knowledge management, which was published first in Information Week. A good knowledge management system should integrate this process and produce a knowledge map – something standard LMS platforms don’t offer – and report by analyzing connections between content, people, and activity.

Webanywhere have identified a big gap in the market of knowledge-management tools and created Promatum, an easy-to-use platform that integrates the four-process view shown above. What makes Promatum different is the course-creation functionality, which allows users to design engaging content directly within the platform.

Promatum provides smart packages for all sizes of business, so get in touch if you’d like to see a free demo or to learn more.[/vc_column_text][/vc_column][/vc_row]

The post Knowledge Management for Your Organization appeared first on Webanywhere.