Shoppers are savvier than ever, coming into your stores knowing more about your products than your associates do. According to a report by AdWeek, 81% of shoppers conduct online research on a product before a purchase. It is essential that you support your associates with training and digital tools to become product gurus so that they can drive more in-store sales.
Ingredients
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Flexible and scalable LMS (choose open source, such as Totara Learn, for the best quality)
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Instructional Designer (ID)
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Product details: components, materials, usage
Preparation
Compile a list of everyone in your extended enterprise network, from original equipment manufacturer (OEM) to potential customers. Everyone on the list needs to become a product guru.
Method
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Assign someone to compile in-depth knowledge of all products and share with the ID
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Ensure learning is engaging through using:
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Interactive videos and other visually rich media to aid retention
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Quizzes to consolidate learning
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Social learning platforms such as forums for collaboration
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Enable access to product modules anytime, anywhere, using mobile devices
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(optional) Provide a phone app that allows learning to continue even when offline.
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Make the product modules available to your entire extended enterprise network: OEM, channel partners, suppliers, distributors, dealers, customer experience operatives, and customers.
Serve & Enjoy!
By ensuring that your associates understand a product inside and out, shoppers will have more confidence in your products and brand.
We want nothing more than to see individuals succeed by implementing the right learning options. Contact us for a free consultation on how to improve your soft skills and product knowledge training.
